![]() If this sounds confusing, read on to learn about how it’s actually celebrated in the country so you can do Valentine's Day the Japanese way! If today finds you still searching for unique gift ideas for your sweetheart, embrace your Japanese alter-ego now! You might be intrigued to know that in Japan, Valentine's Day is celebrated very differently: it is the women who present gifts to men. It usually calls for a combination of long-term planning (or last-minute, creative problem-solving) and a pocket of cash to get through it all lest you be perceived as unromantic by your other half. Godiva is yet to make any sort of follow-up to its suggestion that Yuraku Confectionery’s female employees shun their own company’s products and buy Godiva instead for the special men in their lives, and maybe that’s for the best, considering that Black Thunder seems to always be ready to take their lemons and turn them into tasty lemonade.Some of us love Valentine's Day and many of us dread it, regardless of relationship status. ![]() When another commenter expressed frustration at the complexities of trying to unravel giri choco vs honmei choco, and also at people focusing on Valentine’s Day instead of any other day of the year, Black Thunder sagely responded with “People can give whatever presents they ant whenever they want (‘-‘*)♪♪ But for people who’re having a hard time finding a special occasion for it, we recommend Valentine’s Day.” This time around, Godiva isn’t taking any shots at obligation chocolate itself, but its tweet at Black Thunder shows that the Belgian company is definitely trying to boost its honmei choco cred by reminding everyone “Godiva isn’t giri choco.”Īnd once again, Black Thunder is perfectly happy to roll with the job and say “Yep, we sure are a great choice for obligation chocolate!” Fans of the budget-priced chocolate have also been voicing their support for it in their reactions online, some of which Black Thunder has responded to. “Black Thunder tastes great, and if I had a boyfriend and he wanted it as honmei choco, I’d buy it for him” tweeted one woman, prompting Black Thunder to tweet back “You’re free to use our chocolate however you want (‘-‘*)♪♪.” The whole thing is sort of an odd remixed version of what happened last year. Since Godiva is a premium brand, no one buys it as obligation chocolate anyway, and doing away with the custom would ostensibly leave women with more money to spend on Godiva chocolate to give to guys they actually have romantic feelings for (or to eat themselves). ![]() Godiva went quiet after that, but all of a sudden, this week the company brought up the obligation chocolate issue again, going so far as to call out Black Thunder by name in an unexpected tweet last Sunday, in which it also talked about honmei chocolate, chocolate that a woman gives to a guy she actually has romantic feelings for. In response, Japanese company Yuraku Confectionery, makers of Black Thunder, Japan’s most unabashedly popular obligation chocolate, issued a statement saying “You do you, and we’ll do us,” and that Yuraku is happy to support those who want to continue the decades-long tradition of giving giri choco (which isn’t as universally disliked by women as some people might assume). On Feb 1, 2018, Godiva took out a one-page newspaper ad trying to convince Japan to drop the giri chocolate practice. Also known as “obligation chocolate,” giri choco are the sweets that women in Japan give to platonic male acquaintances, primarily coworkers, on Valentine’s Day, as a general-purpose thank-you for any help they’ve provided over the past year. Almost exactly one year ago the Japanese branch of Belgian chocolatier Godiva made a point of letting Japan know how it feels about the country’s practice of giri choco.
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